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Mahindra
FirstChoice
Wheels partners
with MyTVS to
launch
24x7 Roadside
Assistance
Programme |
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Pre-owned car
customers across
India can now
avail of 24x7
roadside
assistance,
365 days a year |
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March 24, 2010, Chennai:
Mahindra FirstChoice Wheels Ltd., India's largest multi-brand, pre-owned car company, today announced the launch of their national 24x7 roadside assistance programme in association with MyTVS. This new service was launched by Mr. Rajeev Dubey, President (HR, After-Market & Corporate Services) & Member of the Group Management Board, Mahindra & Mahindra Ltd. and Mr. R. Dinesh, JMD - TVS.
The car service division of TVS & Sons, MyTVS is India's leading roadside assistance provider for cars and boasts of a wide service network, including a dedicated 24x7 call centre.
"As India's largest multi-brand, pre-owned car company, we constantly strive to improve the value that we provide our customers. We are delighted to partner with MyTVS, the pioneers in the roadside assistance business, to offer Mahindra FirstChoice customers with 24x7 roadside assistance across the country," said
Mr. Rajeev Dubey, President (HR, After-Market & Corporate Services) & Member of the Group Management Board.
"We are proud to be associated with Mahindra FirstChoice Wheels which is known for its customer focused approach to business and stringent quality standards. With a pan India presence covering 20 states, MyTVS has strong network infrastructure and 2500 Authorised Service Providers in 1400 towns and cities which implies that we can reach out to customers in distress wherever they may be," said
Mr. R. Dinesh, JMD - TVS.
The service
under the
warranty
programme would
be applicable
for certified
cars with a
warranty period
of one year or
15,000 kms,
whichever is
earlier. One
automatically
becomes eligible
for the national
24x7 roadside
assistance
programme on
purchase of a
certified
pre-owned car
from Mahindra
FirstChoice
Wheels. The
customer is
presented with a
commitment card
which covers
both warranty
and roadside
assistance,
ensuring peace
of mind. This
is an industry
first.
In case of an
emergency, all
one has to do is
to dial our
toll free
helpline number
1800 266 6006
and brief the
call centre
executive with
regard to the
specific vehicle
problem. MyTVS
will then
arrange for one
of its
Authorized
Service
Providers to
reach the spot
and attend to
the problem.
Apart from 24x7
roadside
assistance,
customers may
avail of
services related
to emergency
towing
assistance, cab
arrangement, key
lock out, minor
electric and
mechanical
failure, wheel
changing,
arrangement of
emergency fuel
etc. This
service is
available 24
hours a day and
365 days a year,
not only within
city limits but
on ghats and
highways as
well. The
average reach
time for the
service in city
limits is 45
minutes and for
out of city
limits is 90
minutes.
Mahindra
FirstChoice is
the country's
preferred
pre-owned car
mart and is
India's only
organized
multi-brand
player, with 118
outlets in 74
towns across
India. The
company plans to
expand this
number to 300
outlets in the
next three
years. This
implies that
customers will
soon be able to
choose from a
range of
certified
pre-owned cars
throughout
India, including
the metros and
tier-2 towns and
cities.
Innovation has
always been the
hallmark of
FirstChoice
which was the
first to
introduce
'Bumper to
Bumper' Warranty
and 24/7
roadside
assistance,
setting high
benchmarks in
the pre-owned
car market. The
Mahindra
FirstChoice
website
www.mahindrafirstchoice.com
offers consumers
the luxury of
buying and
selling
pre-owned cars
from the comfort
of their own
homes.
MyTVS is part of
the renowned TVS
group which is
known for its
core values of
quality, service
and reliability.
A multi-brand
car service
network focusing
on the car
customer and his
latent needs,
MyTVS aims to
cultivate a
focused, no
frills service
solution as an
independent
option to
discerning car
customers across
the country.
The bouquet of
customer centric
businesses
offered under
the MyTVS brand
are MyTVS All
Car Services for
multi-brand car
services and
MyTVS 24 x 7
Emergency
Services which
ensures
emergency
roadside
assistance for
mechanical and
electrical
breakdowns,
ambulance, cabs,
winch and towing
and legal
coordination
assistance
across India
(except Jammu
and Kashmir and
the
North-Eastern
States).
For more
information,
please visit
www.mytvs.in.
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