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	The Oriental Insurance Co. & MyTVS & launches “Our Oriental – MyTVS Emergency Roadside Assistance” in Bangalore

	Bangalore – Thursday, August 7, 2008: The Oriental Insurance co. Ltd., one of the leading Public Sector Insurance Companies and MyTVS, the Customer Centric Car Services Business division of TVS & Sons, came together to launch a unique value added service product called ‘Our Oriental – MyTVS Emergency Roadside Assistance”. Cricket legend Mr. Syed Kirmani launched this unique service in the presence of Shri M. Ramadoss, Chairman & Managing Director, The Oriental Insurance Co Ltd, and Shri R. Srivatchan, President (CCB), T V Sundram Iyengar & Sons Ltd.



	This service, which was initially launched in Tamil Nadu in May this year and Kerala in early July is now available across Karnataka, and will soon cover Andhra Pradesh and rest of India by September 2008. MyTVS has been offering 24X7 Emergency Roadside Assistance since 2003 and is a pioneer in this service with a wide service network including a dedicated 24x7 call center. This network is spread across 90 locations in Karnataka with 220 authorized service providers providing emergency roadside assistance. Across India, they are present in 900 locations with 2200 authorized service providers. Oriental Insurance is one of the leading public sector general insurance company and has a strong customer base of more than 2.0 lakh cars in Karnataka and about 1.5 million cars across India for their comprehensive motor package policies. This is a first-of-its-kind scheme in the Indian general insurance industry, wherein all motor policy package holders of Oriental Insurance can avail the 24x7 Emergency Roadside Assistance from MyTVS at no extra cost. This value-added service from The Oriental Insurance is available only for private cars and passenger carrying cars which are less than 10 years old. In case of an emergency, all one has to do is to dial the toll free / helpline number, give the basic vehicle details & inform the location / nature of the problem. MyTVS will then organize one of its authorised service providers to reach the spot for attending to the problem & make the car roadworthy. Services include apart from 24x7 roadside assitance, towing, cab arrangement, arrangement of emergency fuel etc. One of the important value benefits of this association is in case of accidents, Oriental has authorized all MyTVS workshops for providing cashless claim settlement for their policy holders. This will provide all car customers in Karnataka a hassle free way to get their cars repaired with MyTVS in case of accidents. MyTVS also has specialised network of flat-bed-truck to atted to the luxury car segment. According to Mr. M. Ramadoss, Chairman & Managing Director, The Oriental Insurance, “Being customer friendly at our organization, we decided to reach out to our customers, especially during his times of distress by this path breaking value-added-service Our Oriental – MyTVS Emergency Roadside Assistance. This is a unique service for the very first time in the annals of the history of Indian General Insurance. This scheme is in response to customer needs during emergency situations when their cars breakdown or gets involved in an accident. With Our Oriental – MyTVS Emergency Roadside Assistance, help is just a phone call away. This is our way of giving it back to the customer the due care he deserves for patronizing us”. Speaking on the occasion, Shri R. Srivatchan, President (CCB), T V Sundram Iyengar & Sons Ltd said, “With this association we aspire to reach out to the diversified clientele of The Oriental Insurance throughout India offering them the best of our services. Now, all motor policy holders of The Oriental Insurance have a friend they can turn to if their car gets stranded on the road – Our Oriental for Insurance needs & MyTVS for service needs, making the association Our Oriental – MyTVS come true”

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