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	The Oriental Insurance Co. & MyTVS launches “Our Oriental – MyTVS Emergency Roadside Assistance” in Mumbai

	Mumbai – Monday, 2nd February, 2009: The Oriental Insurance Co.Ltd., one of the leading Public Sector Insurance Companies and MyTVS, the Customer Centric Car Services Business division of TVS & Sons, came together to launch a unique value added service product called ‘Our Oriental – MyTVS Emergency Roadside Assistance”. Shri M. Ramadoss, Chairman cum Managing Director, The Oriental Insurance Co.Ltd., and Shri R. Srivatchan, President, MyTVS launched this unique service.



	This service was initially launched at Tamilnadu, Kerala, Andhra Pradesh & Karnataka and is now available in Mumbai. The services are to be extended to all other parts of the country in phased manner. MyTVS has been offering 24x7 Emergency Roadside Assistance since 2003 and is a pioneer in this service with a wide service network including a dedicated 24x7 call centre. Oriental Insurance is one of the leading Public Sector General Insurance Companies and has a strong customer base of 1.5 million cars across India for their comprehensive motor package policies. This is a first-of-its-kind scheme in the Indian general insurance industry, wherein all motor package policy holders of Oriental Insurance can avail the 24x7 Emergency Roadside Assistance from MyTVS at no extra cost. This value-added service from The Oriental Insurance is available only for private cars and passenger carrying cars which are less than 10 years old. In case of an emergency, all one has to do is to dial the toll free / helpline number, give the basic vehicle details and inform the location / nature of the problem. MyTVS will then organize one of its authorized service provider to reach the spot for attending to the problem and make the car roadworthy. Services include apart from 24x7 roadside assistance, towing, cab arrangement, key lock out, wheel changing, arrangement of emergency fuel etc. One of the important value benefits of this association is in case of accidents. Oriental has authorized all MyTVS workshops for providing cashless claim settlement for their policy holders. According to Shri M.Ramadoss, Chairman cum Managing Director, The Oriental Insurance, “Being customer friendly at our organization, we decided to reach out to our customers, especially during this times of distress by this path- breaking value-added-service “Our Oriental – MyTVS Emergency Roadside Assistance”. This is a unique service for the very first time in the annals of the history of General Insurance in our Country. This scheme is in response to customer needs during emergency situations when their cars breakdown or gets involved in accidents. With Our Oriental – MyTVS Emergency Roadside Assistance, help is just a phone call away”. This is our way of giving back to the customer the due care he deserves for patronizing us. Speaking on the occasion, Mr. Srivatchan, President – MyTVS said, “With this association we aspire to reach out to the diversified clientele of The Oriental Insurance throughout India offering them the best of our services. Now, all motor policy holders of The Oriental Insurance have a friend they can turn to if their car gets stranded on the road – Our Oriental for Insurance needs & MyTVS for service needs, making the association Our Oriental – MyTVS come true”

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