The Oriental Insurance Co. & MyTVS & launches “Our Oriental – MyTVS Emergency Roadside Assistance” in Kochi


Kochi – Thursday, July 3rd 2008: The Oriental Insurance co. Ltd., one of the leading Public Sector Insurance Companies and MyTVS, the Customer Centric Car Services Business division of TVS Automobile Solutions Limited, came together to launch a unique value added service product called ‘Our Oriental – MyTVS Emergency Roadside Assistance”. Dr.A.K.Saxena, General Manager, The Oriental Insurance Co Ltd, Mr.Girish Paliath, Vice President (Services), MyTVS launched this unique service.



This service was initially launched at Tamilnadu in May08 and is now available across Kerala. This service to cover Andhra Pradesh and Karnataka customers by July/Aug 08. The services are to be extended to all other parts of the country before September 2008. MyTVS has been offering 24X7 Emergency Roadside Assistance since 2003 and is a pioneer in this service with a wide service network including a dedicated 24x7 call center. Oriental Insurance is one of the leading public sector general insurance company and has a strong customer base of more than 1.5 lakh cars in Kerala and about 1.5 million cars across India for their comprehensive motor package policies.


This is a first-of-its-kind scheme in the Indian general insurance industry, wherein all motor policy package holders of Oriental Insurance can avail the 24x7 Emergency Roadside Assistance from MyTVS at no extra cost. This value-added service from The Oriental Insurance is available only for private cars and passenger carrying cars which are less than 10 years old.


In case of an emergency, all one has to do is to dial the toll free / helpline number, give the basic vehicle details & inform the location / nature of the problem. MyTVS will then organize one of its authorised service providers to reach the spot for attending to the problem & make the car roadworthy. Services include apart from 24x7 roadside assitance, towing, cab arrangement, arrangement of emergency fuel etc. One of the important value benefits of this association is in case of accidents, Oriental has authorized all MyTVS workshops for providing cashless claim settlement for their policy holders. This will provide all car customers in Kerala a hassle free way to get their cars repaired with MyTVS in case of accidents.


According to Dr. A.K.Saxena , General Manager , The Oriental Insurance, “Being customer friendly at our organization, we decided to reach out to our customers, especially during his times of distress by this path breaking value-added-service Our Oriental – MyTVS Emergency Roadside Assistance. This is a unique service for the very first time in the annals of the history of Indian General Insurance. This scheme is in response to customer needs during emergency situations when their cars breakdown or gets involved in an accident.


With Our Oriental – MyTVS Emergency Roadside Assistance, help is just a phone call away”. This is our way of giving it back to the customer the due care he deserves for patronizing us.


Speaking on the occasion, Mr. Girish Paliath, Vice President (Services) – MyTVS said, “With this association we aspire to reach out to the diversified clientele of The Oriental Insurance throughout India offering them the best of our services. Now, all motor policy holders of The Oriental Insurance have a friend they can turn to if their car gets stranded on the road – Our Oriental for Insurance needs & MyTVS for service needs, making the association Our Oriental – MyTVS come true”

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